From a single book in 2004 to a family of more than two hundred natural products today. This is the story of Naturalive.
In 2004, the chemical engineer Kudret Livaoğlu published a book titled "Methods to Protect Against Harmful Chemicals: A Healthy Life." It catalogued, patiently and scientifically, the everyday substances we'd been conditioned to accept on our skin, in our cabinets, beneath our kitchen sinks. She couldn't bear the thought of her children being exposed to these substances.
Then she did the hardest thing. She began developing the alternatives. For the sake of those she loved, she began researching and experimenting in her own kitchen. She began developing the alternatives, a line of products that delivered the same results without the harmful chemicals widely used in cosmetics, built instead on natural raw materials.
MSc chemical engineer Livaoğlu founded Natural Yaşam Ürünleri İth. İhr. Tic. (Natural Living Products). As a pioneering manufacturer in the industry, from the very first batch, the line grew to cover natural cosmetics, personal care, food supplements, household cleaning and hygiene, today numbering more than 200 products under the Naturalive Beauty and HumaLiva brands.
Our facility runs a rigorous quality control process; every product is produced and tested to international standards. From sourcing carefully selected ingredients to final production and testing, every step is carried out with precision, responsibility, and care.
For more than two decades, we have remained committed to natural formulations, honest production practices, and continuous improvement, earning the trust of customers who value purity and quality in their everyday lives.
Rooted in transparency, guided by nature, and refined through expertise, and we continue to create products designed for healthier, more conscious living.
Never contains SLS, SLES, parabens, phthalates, formaldehyde, triclosan, allergenic synthetic fragrances or any harmful chemicals. The same standard across every category we produce.
Production is environmentally responsible and human-health-conscious. No animal testing.
ISO, GMP, dermatological tests, lab analyses and more. Trust is built one report at a time.
The proof of our quality and reliability is in the loyalty of customers who keep coming back, generation after generation.
For purity, transparency, responsible production, and faith-conscious halal manufacturing standards. Every product and every batch undergoes the same independent verification process.
"I didn't set out to build a brand. I set out to craft products our families could use with peace of mind, safely raising future generations."
Kudret Livaoğlu, Founder
